Marching Penguin's Oliver Power created a 60 second commercial for Flexsteel that follows one sofa through a lifetime of everyday moments. It starts with a couple hauling it into an empty first home. From there it holds a man reading with his puppy, a blanket fort, a kid sprawled out with the family dog, quiet talks between a mother and daughter, and a college dorm full of friends. The spot shows a sofa built to keep up with real life, year after year.